Does Bring! show which aisle an item is in?

No. Bring! sorts by category and lets you save a store layout, but it does not look up aisle numbers at a specific store. Pepperjack Plus does at supported Walmart, H-E-B, Kroger, and Meijer locations.

Does Pepperjack have icons like Bring!?

Yes, every item row carries a product render, and the list groups by section. Bring!'s whole interface is built around tapping icons to add items; Pepperjack is built around typing (or photographing) a list and then shopping it in aisle order.

Does Pepperjack work in Europe?

The shared list works anywhere. Aisle numbers and price estimates are US-only and limited to supported Walmart, H-E-B, Kroger, and Meijer stores. Bring!'s offers and loyalty cards are strongest in Europe.

Is Pepperjack available on Android?

No. Pepperjack is iPhone-only and requires iOS 18 or later. Bring! runs on iPhone, Android, Mac, and the web.

Bring! Premium is $1.99 a month or $8.99 a year. Pepperjack Plus is $8.99 a month, $59.99 a year, or $199 once. Bring! offers free shared lists with ads. Pepperjack Base starts at $2.99 a month or $29.99 a year, with invited members covered at no extra cost.

Pepperjack vs Bring!: Grocery List Apps Compared

Pepperjack helps answer two questions while you shop: where is it, and what might it cost? Plus adds predicted aisles and prices at supported US stores, on top of ad-free shared lists. Bring! focuses on visual lists and retailer offers. For an iPhone household looking for store-specific shopping help, choose Pepperjack. Supported-store predictions require Plus at participating Walmart, H-E-B, Kroger, and Meijer locations in the US; coverage varies and prices are estimates.

Try Pepperjack for iPhone

14-day Base trial for eligible subscribers · Plus required for aisle and price predictions

By Narro, the makers of Pepperjack · Updated October 1, 2026

See what Pepperjack brings to your shop

Bring! details are quoted from its App Store listing and website as of October 1, 2026; see the sources at the end. Prices can change, so check the app before you buy.

Feature	Pepperjack	Bring!
Real aisle numbers for your store	Yes, with Plus, at supported Walmart, H-E-B, Kroger, and Meijer locations in the US: each item gets the aisle it lives in at your specific store, and the list sorts into store order.	No. No per-store aisle lookup.
Price estimates and list total	Yes, with Plus, at the same supported stores: a predicted price per item and an estimated list total, for planning rather than as a receipt.	No price estimates. Shows retailer deals and offers where available (mostly Europe).
Lock Screen progress while shopping	Yes, with Plus. What is left to find shows on the Lock Screen and Dynamic Island during a trip, for everyone on the list.	Not advertised. Widgets are supported.
Add items from a photo of a list	Yes. Point the camera at a handwritten list or the fridge whiteboard and the items are read in.	Not advertised.
Recurring items that re-add themselves	Yes. Mark an item as every trip, monthly, or a custom interval and it comes back on its own.	Not advertised. Recently bought items are easy to re-add.
Cost to share a list	Included with the owner’s active plan or grandfathered access. Invite unlimited people at no extra cost.	Free. Sharing is included in the free plan.
Real-time shared lists	Yes. Adds and check-offs appear on everyone's phone as they happen.	Yes. Real-time sharing across devices.
Groups items by store section	Yes, at any store. Items group into Produce, Dairy, Frozen and so on, and you can reorder the sections to match your route.	Yes. Automatic category sorting with customizable store layouts.
Ads	None, on any plan.	Yes on the free plan; Premium removes them.
Paid plan	Base: $2.99/month or $29.99/year. Plus: $8.99/month, $59.99/year, or $199 once. Both include unlimited shared lists. App Store Plus purchases support Apple Family Sharing.	Bring! Premium: $1.99/month or $8.99/year. Removes ads and adds themes and extras.
Free plan	No permanent free plan for new list owners. Eligible Base subscribers get a 14-day trial. Earlier accounts retain grandfathered access.	Shared lists, icons, category sorting, recipes, offers, loyalty cards. Shows ads.
Platforms	iPhone only (iOS 18 or later). No Android, no web app.	iPhone, iPad, Apple Watch, Mac, Android, and web.
Recipes and meal planning	No recipes or meal planning.	Yes. Recipe discovery and ingredient import.
Alexa / Google Assistant	No Alexa or Google Assistant integration.	Siri, yes. Alexa integration is not advertised on the App Store listing.
Account	Sign in with Apple or a phone number. No password.	Email, Apple, or Google account.

The Pepperjack difference

Store layouts versus store data

Bring! sorts items by category and lets you save a custom layout per store, so the list follows your route. Pepperjack Base includes category grouping that works the same way. At a supported store, Pepperjack Plus replaces the guesswork: each item is looked up at your specific location and tagged with its aisle, and the list sorts into store order. Bring! has no per-store aisle data, in the US or elsewhere.

Deals versus prices

Bring! surfaces retailer offers and stores loyalty cards, which is useful where those retailers are on the platform; coverage is deepest in Switzerland, Germany, and neighbouring markets. Pepperjack Plus does not show deals. It predicts a shelf price per item at supported US stores and totals the list, as a planning estimate.

Platforms, recipes, and icons

Bring! runs everywhere: iPhone, iPad, Apple Watch, Mac, Android, and a web app, with Siri and widgets. It has recipe discovery and imports ingredients to the list. Pepperjack runs on iPhone only (iOS 18 or later) and has no recipes. Pepperjack does render product icons on every row too, but Bring!'s icon-first design is the reason people choose it.

Pricing

Bring! is free with ads; Premium is $1.99 a month or $8.99 a year and removes ads, adds themes, and unlocks a few extras. Pepperjack has no ads on any plan; Base is $2.99 a month or $29.99 a year with unlimited shared lists, and Plus is $8.99 a month, $59.99 a year, or $199 once. Bring! Premium costs about what one month of Pepperjack Plus does; they are buying different things.

You’ll love Pepperjack if

You shop at a supported Walmart, H-E-B, Kroger, or Meijer and want aisle numbers on each item.
You want a predicted total before you go.
You want recurring staples to come back on the list automatically.
You want to read a handwritten list in from a photo.
You want a Lock Screen view of what is left while you walk the store (Plus).

When to consider Bring!

Anyone sharing the list is on Android, Mac, or the web.
You want an icon-first list that is quick to tap through.
You are in a market where Bring! carries your retailer's offers and loyalty cards.
You want the cheapest ad-free tier: $8.99 a year.

Questions people ask

Does Bring! show which aisle an item is in?: No. Bring! sorts by category and lets you save a store layout, but it does not look up aisle numbers at a specific store. Pepperjack Plus does at supported Walmart, H-E-B, Kroger, and Meijer locations.
Does Pepperjack have icons like Bring!?: Yes, every item row carries a product render, and the list groups by section. Bring!'s whole interface is built around tapping icons to add items; Pepperjack is built around typing (or photographing) a list and then shopping it in aisle order.
Does Pepperjack work in Europe?: The shared list works anywhere. Aisle numbers and price estimates are US-only and limited to supported Walmart, H-E-B, Kroger, and Meijer stores. Bring!'s offers and loyalty cards are strongest in Europe.
Is Pepperjack available on Android?: No. Pepperjack is iPhone-only and requires iOS 18 or later. Bring! runs on iPhone, Android, Mac, and the web.
Which is cheaper?: Bring! Premium is $1.99 a month or $8.99 a year. Pepperjack Plus is $8.99 a month, $59.99 a year, or $199 once. Bring! offers free shared lists with ads. Pepperjack Base starts at $2.99 a month or $29.99 a year, with invited members covered at no extra cost.